{"id":35,"date":"2026-05-08T18:38:01","date_gmt":"2026-05-08T18:38:01","guid":{"rendered":"https:\/\/zui.com.br\/artigos\/contratar-executivos-vendas-b2b-logistica\/"},"modified":"2026-05-08T18:38:01","modified_gmt":"2026-05-08T18:38:01","slug":"contratar-executivos-vendas-b2b-logistica","status":"publish","type":"post","link":"https:\/\/zui.com.br\/artigos\/contratar-executivos-vendas-b2b-logistica\/","title":{"rendered":"Contratar Executivos de Vendas B2B em Log\u00edstica: Pare de Sangrar Caixa"},"content":{"rendered":"<p>O mercado de log\u00edstica \u00e9 altamente comoditizado. O cliente compra pre\u00e7o. Portanto, ao <strong>contratar executivos de vendas B2B em log\u00edstica<\/strong>, o desafio \u00e9 encontrar um vendedor que consiga vender valor, servi\u00e7o e SLAs, em vez de apenas conceder descontos.<\/p>\n<h2>A Luta Contra a Guerra de Pre\u00e7os<\/h2>\n<p>Se o seu vendedor B2B trava sob a press\u00e3o da concorr\u00eancia, ele vai corroer a margem de lucro da sua opera\u00e7\u00e3o log\u00edstica para n\u00e3o perder o frete. O Zui Analytics usa algoritmos para identificar se o candidato tem a agressividade comercial necess\u00e1ria para defender a sua proposta de valor num mercado predat\u00f3rio.<\/p>\n<p><a href=\"https:\/\/zui.com.br\/nicho\/logistica\">Proteja as suas margens na log\u00edstica clicando aqui.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado de log\u00edstica \u00e9 altamente comoditizado. O cliente compra pre\u00e7o. Portanto, ao contratar executivos de vendas B2B em log\u00edstica, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/media\/36"}],"wp:attachment":[{"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zui.com.br\/artigos\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}